Instagram Analytics Demographics Warning

When pulling Analytics on a Social Network on Instagram, you may receive warning message:

“Demographic data not available. You will be able to get more information about your audience when this metric has more than 100 people in each breakdown.” (Note: the warning message may be in a different language)

This warning occurs because there are fewer than 100 people in each demographic category. For example, let’s look at the following age groups:

• 13-17: 25
• 18-24: 212
• 25-34: 347
• 35-44: 40
• 45-54: 712
• 55-64: 2
• 65+: 73

Age groups 13-17, 35-44, and 55-64 have fewer than 100 people each. Therefore, this age group demographic breakdown is not available from Instagram.

Additionally, there are some other reasons why demographic data may not be available:

• Different locations may have more comprehensive data collection processes than others. Also, data privacy regulations in different locations can influence how Instagram collects and then shares demographic data.
• Instagram’s algorithms and feature rollouts may not be uniform across different locations. This includes insights data.