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One of the key capabilities of Ayrshare is the ability to get real-time analytics on your posts and social accounts. Specifically, you can measure and analyze your users’ content performance and engagement, such as video views, likes, link clicks, and shares, and the influence of your users. With the analytics data, you can build custom reports for your users, feed the data back into your AI model, or do analysis of post performance. There are three main type of analytics endpoints:
  1. Post Analytics: Get analytics on a post
  2. Social Analytics: Get analytics on a social account
  3. Link Analytics: Get analytics on a shortened link

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How fresh the data is

Every successful analytics response carries two timestamps:
  • lastUpdated — when the metrics you are looking at were fetched from the social network.
  • nextUpdate — the earliest time a request will fetch fresh metrics again.
Between those two times, repeat requests return the same numbers. Calling more often does not produce newer data, so nextUpdate is the useful signal for scheduling your polling. The interval is not fixed, and you should not hard-code a value for it: it varies by social network and, on some networks, by how old the post is. Engagement arrives mostly in a post’s first days, so an older post whose numbers have stopped moving can refresh far less often than a recent one — on LinkedIn, a post more than about ten days old refreshes at most once a day. Account analytics use their own interval. nextUpdate always tells you which interval applies to the response you are holding. If you need the numbers on a schedule, read nextUpdate from the response rather than polling on a fixed timer — it tells you when there is something new to fetch. Error responses may omit both fields, so read them defensively rather than assuming they are always present.

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Post Analytics

Individual post analytics are available. This is great if you want detailed analytics on a particular post, either one sent via Ayrshare or manually published at the social network. Post analytics are available for the following social networks:
  • Bluesky
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Reddit
  • Snapchat
  • Threads
  • TikTok
  • YouTube
  • X/Twitter
The analytics may be retrieved for a specific post by providing either the Ayrshare post ID or the original post’s Social Post ID.

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Social Analytics

You can also get the account level social analytics, such as engagement, follower count and demographics, and account meta data. Use this endpoint if you want to get the analytics for an entire social account, rather than a specific post. Social account level analytics are available for the following social networks:
  • Facebook
  • Google Business Profile
  • Instagram
  • LinkedIn
  • Pinterest
  • Reddit
  • Snapchat
  • Threads
  • TikTok
  • YouTube
  • X/Twitter
You may also choose to get aggregated summary or daily social analytics. You can also get analytics on a shortened link. This is great if you want to know how many clicks a link has received, either one sent via Ayrshare or manually published at the social network. Link analytics can be found in the /links endpoint.

Link Analytics

Get analytics on a shortened link.