Instagram

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Image

• Max image size: 8 MB
• Supported formats: JPG, GIF, and PNG. Animated GIFs will show as regular images.
• Only 50 Instagram posts are allowed over a 24 hour period.
• Multi-image posts are supported via a carousel.
• Aspect ratio:
• Within a 4:5 to 1.91:1 range.
• 9:16 portrait sized images are also supported.

• Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range.

• Minimum width: 320 px.
• Maximum width: 1440 px.
• Example sizes:
• Square: 1080 x 1080 pixels (1:1 ratio)
• Portrait: 1080 x 1350 pixels (4:5 ratio)
• Landscape: 1080 x 566 pixels (1.91:1 ratio)

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Video

• Max video size: 1 GB.
• Supported formats: MP4 (MPEG-4 Part 14) and MOV.
• Multi-videos are not supported.
• Duration max: 15 minutes.
• Duration min: 3 seconds.
• Video size:

• Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1920 x 1080 px.

• Maximum columns (horizontal pixels): 1920 px.
• Minimum aspect ratio [cols / rows]: 4:5 or 0.8
• Maximum aspect ratio [cols / rows]: 16:9 or 1.77. For example: 1920 x 1080 px.
• Video max frames 60fps.
• Video bitrate: VBR, 5Mbps maximum
• Audio bitrate: 128kbps
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• IGTV objects are not supported.

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Reels

• Max video size: 1 GB.

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Duration max: 15 minutes.
• Duration min: 3 seconds.
• Frame rate: 23-60 FPS.
• Video size:

• Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.

• Recommended aspect ratio: 9:16
• Recommended Resolution: 1080 x 1920 px. Minimum is 540 x 960 px.

• Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.

• Video bitrate: VBR, 5Mbps maximum.
• Audio bitrate: 128kbps.

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Stories

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Images

• Supported formats: JPEG
• Max image size: 8MB.

• Aspect ratio: Recommended 9:16 to avoid cropping or blank space. Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.

• Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

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Video

• Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.
• Video size:

• Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.

• Maximum columns (horizontal pixels): 1920px

• Required aspect ratio is between 0.1:1 and 10:1 but recommend 9:16 to avoid cropping or blank space.

• Video bitrate: VBR, 25Mbps maximum
• Audio bitrate: 128kbps
• Duration: 60 seconds maximum, 3 seconds minimum.
• Max video size: 100MB